The new national tourism brand of Azerbaijan “Take another look” was presented in London, the State Agency for Tourism told Sputnik Azerbaijan.
The tourism exhibition “Excel London” began in the capital of Great Britain, London, on October 5.
The brand was presented by the Azerbaijan Tourism Bureau within the World Tourism Exhibition (WTM) at the arena of Excel London. The presentation was attended by representatives of leading travel companies, various media outlets.
Tourism in Azerbaijan is developing rapidly, and to support the flow of foreign visitors, comprehensive activities are carried out.
Azerbaijan is engaged in the efforts to diversify the non-oil economy, and tourism industry is one of the promising sectors to contribute to the achievement of this ambitious goal.
Thanks to all these, the country has improved its tourism performance in the Travel and Tourism Competitiveness Report 2017 released by experts of the World Economic Forum (WEF).
The country ranked 71st among the most improved economies in 2017, having risen by 13 places in the global ranking.